Wonders Never Cease When You’re Building A Business Online

I recently witnessed a really cool event that was such a testament to the incredible power of doing business on the Internet. In fact, this was so mind-blowingly clever, that I decided I just had to share it with you in order to illustrate a few important points about the “mindset” required to create a successful business online.

Picture this …

You go to a brand-new website that is completely blank, except for one video screen, with an arrow next to it pointing to a “buy” button.

The video starts playing, and all you see, is a long-haired, laid-back surfer dude from California asking you to buy a $2,000 course on how to make millions of dollars in 24 hours or less, selling products online.

Less than 24 hours after this brand new site went live, our surfer dude from California was “sold-out” of product and had made well over 4 million dollars in sales online … just like the course he was offering said could be done.

Just let this sink in for a moment. And while you’re thinking about this, here’s a screenshot of the web site I’m talking about, just so you can see that I’m not making this up:

Okay … how is this possible?

Was it because his website’s design was so amazingly incredible, expensive and flashy?

No … most definitely not. Take a look at it … it’s just a video screen with an arrow pointing to a “buy button” on a plain white page.

So then, was his video presentation so mesmerizingly compelling and entertaining that people were hypnotized into reaching for their wallets, pulling out their credit cards and buying his product immediately after the video presentation ended?

No, not really. Just a guy talking into a camera asking you to buy his course on how to make money online.

So … how does one pull this off?

Well, in my opinion, it was nothing to do with the web site, the web design, the video or the big “buy now” button.

It was to do with this person having designed and implemented an incredibly orchestrated and effective sales process. An expertly crafted sequence of events designed to turn people who never even knew this person existed, into foaming, rabid prospects, and then into customers, all of which happended over a certain period of time and through a series of brilliantly planned, carefully thought out and well executed steps.

Did I buy his $2,000 course?

No I didn’t. I wanted to, but it didn’t fit in with my plans and my budget at this particular point in time.

But I have bought a previous product of his for about the same amount of money, and I did use the information to build and launch my first successful online product and so I know that Frank Kern’s products are a great investment and that he is the real deal.

Now … I’m not even going to try and dissect how he pulled off this brilliant marketing event and his wildly successful (and highly profitable) outcome. That’s what his course is all about.

All I wanted to do in this post is bring to your awareness that the internet is an incredible place to build a business in, and to suggest that the best way to look at what happens online is to approach everything with an open mind and a willingness to have your current beliefs, perceptions and assumptions challenged every step of the way.

I know that mine are … just about every single day!

Martin Aranovitch

Tagged as:  Frank Kern · Online Business · successful product launch · website design