How To Generate Web Traffic Using Social Media Web 2.0 Technologies

Published By Martin Aranovitch

Whether you are aware of it or not, social media and internet technologies are changing standard business practices. In our current economic climate, it’s important to embrace and take advantage of new social media Web 2.0 tools …

What Is Social Media?

Social Media in it most basic form is simply a bunch of web technologies that allows people to share and connect with others.

Social Media can also be described as being “conversational media” in all of its interactive forms including text, video and spoken words – whether face to face, over the Internet, over the airwaves or via mobile technologies such as iPods and cell phones.

One definition I particularly like, is that social media and Web 2.0 are umbrella terms that define the various activities that integrate technology, social interaction, and content creation. Social media use the “wisdom of crowds” to connect information in a collaborative manner online.

In other words, social media bonds networks of people with a digital medium and enables them to interact with the content in many ways. It is a space, therefore, where friends and people who’ve been given permission to enter into discussions about common interests can share information and converse.

Social Media And Web 2.0 – Business Uses

Social media is a must if you own a business and should be part of a long-term communication strategy to build relationships with your customers and increase your reputation and brand loyalty.

Social media marketing utilizing Web 2.0 technology is increasingly becoming one of the most cost-efficient and effective ways of generating traffic to your website.  You can reach out to large numbers of people in a very short period of time using social media platforms like Wikis, blogs, podcasts, social bookmarking/tagging and other multimedia, both audio and visual. The key is to do it properly. If you plan your strategy well and execute it properly, you can attract new visitors to your website and significantly increase your number of repeat customers and members.

One of the most important things to remember when creating your social media marketing plan is that you need to offer quality content.  The best marketing plan in the world, social media or otherwise, will fail if you have poor quality content on your website.  You will drive traffic to you website, but they won’t stay long and they will most certainly not come back.

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Tagged as:  micro-blogging · microblogging · social media · Social Networking · Squidoo · tweet · Twitter · web 2.0