Everybody has become conscious of their “Online Paper Trail.” We’ve detagged ourselves from those embarrassing photos from a college party 5 years ago. But what’s really out there? Are we realistically able to protect ourselves from all the threats that exist online? And how much of our social presence do we really own and control? Internet security experts Gregory Markel and Marc Goodman join us to find out. TIMECODES: 00:00-00:20 This week, it’s the Dark Side of Social Media 00:36 There’s people out there who’s intentions aren’t so good. To tell us about those people are Gregory Markel and Marc Goodman 01:20 Reputation Management with Gregory Markel 02:00 The Playstation Network hack, and how it could have been prevented 03:02 Introducing Marc Goodman from the Future Crimes Institute 04:11 We’re unprepared for the crimes of tomorrow 06:10 The new ability of “Scaleable Crime” and the paradigm shift in scale of the world of crime 07:50 SOPA: Protector of content creators or blunt instrument of destruction 09:20 Gregory: governments are worried about digitally empowered crowds, Rob counters that it enables Big Media to protect their interests 10:50 The Utopia of the Internet. Real or not? 12:30 Who’s looking out for the identity and interests of the individual? According to Marc Goodman, organized crime 13:20 How organized crime is managing the “big data problem” 14:00 European privacy laws 14:46 Sam Osborn: Social Trail Guinea Pig 16:40 Spokeo 18:14 One of the changing …

Robert Tercek sits down with Zendit CEO Kevin Bradshaw and PR expert and Amazing Race contestant Alex Ali to talk about the evolving nature of conversations in social media. While some people use social media as a broadcasting platform to reach the widest possible audience, others view it as a way of establishing deep connections and conversations around the world, instantly, with people who would otherwise be un- accessible. Timecodes: 01:30 Into to Kevin 02:00 What is Zendit? What does it do that Facebook and Twitter don’t? 03:33 Representing the “spray and pray” side of the coin is Alex Ali 4:08 Alex on leveraging social media in the publishing industry 04:50 Incentivising the Internet 5:41 Adam Carolla’s book campaigns, and how he his the #1 podcast in the world 07:37 There has to be an end result for the incentivizer 08:40 Using social media to “Gather your Tribe” 10:38 Creating a personal experience; social media has to play on heartstrings 12:45 Alex on The Amazing Race 17:00 Is social media really social anymore? 17:38 Creating a “Social Image” for good or bad. 18:30 The death of privacy, the emergence of ‘forced transparency’ 20:08 What does Facebook give to you? 22:20 Can you ever really stop using Facebook? 23:10 What problem does Zendit solve? 25:35 !Blether 27:58 Using !Blether to stop people from yelling at you! Aka, proactive brand care. 29:00 Beerdog! 31:54 Beer is the best location-based social affinity product 32:12 Machine vision and social media 36:42 …

This Week in Social Media is proud to present Robert Tercek’s speech from the Casual Connect Conference, entitled “Beyond Play: Gaming in the Connected Age.” As innovation, adaptability, and creativity become increasingly important, applied game theory moves beyond entertainment to open a huge market that will reward companies that are willing to engage an active audience. Robert shares his insights into the startling evolution of gamification. TIMECODES 00:00 Introduction 01:00 Topic for the day: Games Everywhere, and why Robert is a skeptic 02:28 Jeopardy Online; taking traditional games online and why some take off, some don’t 04:30 How games reflect our times 06:09 The most popular game in the world: CityVille 8:49 Where’s the game in CityVille? Giving gifts! 9:39 Zynga’s ’spamming model’ 10:40 Social obligation and social gaming 12:00 Zynga’s symbiotic, but captive, relationship with Facebook 12:49 Gamification sucks! What are we talking about when we talk about gamification. 15:20 Gamification is the datamining business 15:44 Jane McGonigal’s Vision 17:00 Idealists vs. Realists 18:58 Pointification of Life and BF Skinner 21:30 Foursquare+Groupon+Zynga= Giant Habitrail 23:00 TaskRabbit 23:50 An appeal to game developers to do better 24:10 Convergent technology 25:10 Apple has enough cash to buy all the other mobile companies 26:30 The collapsing cycle of innovation 29:00 Augmented reality 32:30 The “One Ring” of social gaming= NFC 34:50 60% of what is purchased on …

I am looking for (obviously) a good, or the best social networking site for musicians and music lovers. Something where music can be discussed and enjoyed as a whole. Pretty much like FaceBook and MySpace but for music. Anybody know of such a thing?

P.S.
I mostly listen to Pop/pop-rock/hardcore/post-hardcore music.
Thank you.

-Bryan.

Multi-Media and techonlogy have become prevalent in our society. How has technology like social networking sites like "facebook" affect communication with your family and friends? Has is been a hinderance or advantage to your life?

I really like facebook, and I really like twitter, but I don’t like all the games on facebook. Are there any social networking sites between them?

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I am building a social networking website and I want to make it better than Facebook (to a certain extent of course, such as the key parts of the social networking site, profile, photos, status, comments, etc.). So I would like to kow what everybody thinks would make the ideal social networking site for you personally.

Thanks.

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I heard in the news today that social networking websights such as facebook are the cause of a lot of depression among people. If anything I thought it kept people linked together. I live alone and love it because if I actually do want someone to talk to I can just get on facebook and chat with some of my old classmates and it is just like if they are right there. Like having one big party at my house and don’t have to worry about actually asking anyone to leave hah. So what are they talking about?