Robert Tercek sits down with Zendit CEO Kevin Bradshaw and PR expert and Amazing Race contestant Alex Ali to talk about the evolving nature of conversations in social media. While some people use social media as a broadcasting platform to reach the widest possible audience, others view it as a way of establishing deep connections and conversations around the world, instantly, with people who would otherwise be un- accessible. Timecodes: 01:30 Into to Kevin 02:00 What is Zendit? What does it do that Facebook and Twitter don’t? 03:33 Representing the “spray and pray” side of the coin is Alex Ali 4:08 Alex on leveraging social media in the publishing industry 04:50 Incentivising the Internet 5:41 Adam Carolla’s book campaigns, and how he his the #1 podcast in the world 07:37 There has to be an end result for the incentivizer 08:40 Using social media to “Gather your Tribe” 10:38 Creating a personal experience; social media has to play on heartstrings 12:45 Alex on The Amazing Race 17:00 Is social media really social anymore? 17:38 Creating a “Social Image” for good or bad. 18:30 The death of privacy, the emergence of ‘forced transparency’ 20:08 What does Facebook give to you? 22:20 Can you ever really stop using Facebook? 23:10 What problem does Zendit solve? 25:35 !Blether 27:58 Using !Blether to stop people from yelling at you! Aka, proactive brand care. 29:00 Beerdog! 31:54 Beer is the best location-based social affinity product 32:12 Machine vision and social media 36:42 …

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This Week in Social Media is proud to present Robert Tercek’s speech from the Casual Connect Conference, entitled “Beyond Play: Gaming in the Connected Age.” As innovation, adaptability, and creativity become increasingly important, applied game theory moves beyond entertainment to open a huge market that will reward companies that are willing to engage an active audience. Robert shares his insights into the startling evolution of gamification. TIMECODES 00:00 Introduction 01:00 Topic for the day: Games Everywhere, and why Robert is a skeptic 02:28 Jeopardy Online; taking traditional games online and why some take off, some don’t 04:30 How games reflect our times 06:09 The most popular game in the world: CityVille 8:49 Where’s the game in CityVille? Giving gifts! 9:39 Zynga’s ’spamming model’ 10:40 Social obligation and social gaming 12:00 Zynga’s symbiotic, but captive, relationship with Facebook 12:49 Gamification sucks! What are we talking about when we talk about gamification. 15:20 Gamification is the datamining business 15:44 Jane McGonigal’s Vision 17:00 Idealists vs. Realists 18:58 Pointification of Life and BF Skinner 21:30 Foursquare+Groupon+Zynga= Giant Habitrail 23:00 TaskRabbit 23:50 An appeal to game developers to do better 24:10 Convergent technology 25:10 Apple has enough cash to buy all the other mobile companies 26:30 The collapsing cycle of innovation 29:00 Augmented reality 32:30 The “One Ring” of social gaming= NFC 34:50 60% of what is purchased on …

SOCIAL MEDIA & Social Media facts – Social Media Boom – www.1stag.com . Social Bookmarking is COOL.See the Stats 2010 and be amazed. The social media users count is closing a whooping 1 billion. 90% of Internet users know at least one social network.

At Social Media Energy, we have a five-step process to develop your social media presence. Its not just about having a Facebook fan page or twitter account, but about having a voice within these social media outlets and maintaining a sense of purpose. Its not enough to just do it anymore, but doing it strategically and with reason. This is a fluid process that takes time and energy and is continuously evolving. Devoting proper resources to social media is essential today, let us help. Listen What are people currently saying about your company or brand? Is it what you want them to be saying? What kind of image do you have in the eyes of the consumer? Socialize – Collaborate with our Social Media Professionals to introduce or change your presence on Facebook, twitter, and YouTube. Respond to what people are saying about you. Find that sense of purpose and create a voice for your company that is both relevant to business goals and strategic in action. Reach Getting closer to the consumer shows your company is human and within reach for your audience. Maintaining this relationship shows your company or brand has experience and will create a community following. Change – Adapt. Be proactive in organizational transformation. Voice your business processes. Measure How is social media affecting ROI? In what areas do you need to step up or modify? Then, start all over and keep listening. Contact us TODAY: www.SocialMediaEnergy.com

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Branding The Future of Social Engagement: Sponsored by Pepsi Refresh Social Media Week New York (February 1, 2010) A top-level discussion of the increasing importance in utilizing social media to grow and develop corporate brands in the 21st century. Moderator: Brian Morrisey, Digital Editor at AdWeek Speakers: Lauren Hobart, Chief Marketing Officer of Sparkling Brands for Pepsi-Cola North America Beverages Max Schorr, Co-founder of GOOD, Inc. Fabio Freyre, Vice President of Facebook Frank Cooper, Chief Engagement Officer of PepsiCo

Mel Carson, Microsoft Advertising, interviews Mary Luangrath, Head Cupcakeologist / Owner, Foiled Cupcakes, on the subject of social media business value at SES New York 2009. Foiled Cupcakes launched its business in June of 2009, and has since only used social media applications to drive sales of its cupcakes. The company was able to surpass its projected sales by more than 600%. Mary said her company collaborated with its fans, reaching out to consumers, and building support behind the brand and not necessarily having to do with the topic of cupcakes. In November of 2009, Marie decided to forgo sending out holiday greeting cards and instead tweeted about her donating cupcakes to various charities, which led to a flood effect, whereby 12 other Chicago-based restaurateurs donated to charities. To learn more about Foiled Cupcakes, please visit: www.foiledcupcakes.com To learn more about speaking at SES, please visit: www.searchenginestrategies.com

The coming of Oprah and Ashton Kutcher to Twitter brought a whole new meaning to the way the social site is perceived today and will be perceived in the future, according to social media expert Chris Brogan. He relates the situation to when the telephone came about saying that with Twitter, some will reject the service after a time, but there will still be newcomers anxious to get involved.

www.StopWritingOnMyWall.com Behind the scenes filming at a Social Media Addicts Association meeting, with members discussing the problems caused by their addiction in graphic detail. Be warned – this is harrowing viewing, not for the faint hearted!