Social Media

21 Recipes for Mining Twitter

Social Networking Editor — Sun, 11 Dec 2011 12:25:05 +0000

Millions of public Twitter streams harbor a wealth of data, and once you mine them, you can gain some valuable insights. This short and concise book offers a collection of recipes to help you extract nuggets of Twitter information using easy-to-learn Python tools. Each recipe offers a discussion of how and why the solution works, so you can quickly adapt it to fit your particular needs. The recipes include techniques to:Use OAuth to access Twitter data Create and analyze graphs of retweet relationships Use the streaming API to harvest tweets in realtime Harvest and analyze friends and followers Discover friendship cliques Summarize webpages from short URLs This book is a perfect companion to O’Reilly's Mining the Social Web.

Social Media for Business: The Small Business Guide to Online Marketing

Social Networking Editor — Sun, 11 Dec 2011 11:44:34 +0000

Social Media for Business is an insider’s guide to online marketing for the small business owner, manager or entrepreneur who wants to build the right multidimensional Web presence. Guaranteed to boost your social networking IQ, this book invests in your future with tips for sustainable tactics and savvy communications that are proven to deliver the real social media ROI - higher levels of customer engagement. Co-authors Martin Brossman and Anora McGaha speak from experience in educating small businesses and solo-professionals in the everyday strategies that drive social media results. In all, more than twenty experts contribute their perspectives on Web marketing and social media management. Social Media for Business: • Explains the competitive advantage for small and micro-business owners • Clarifies how businesses attract, engage and retain new customers • Demystifies social media strategy, implementation and content creation • Helps you define and evaluate your social media management program • Alerts you to the risks of not monitoring the online conversation • Discusses the value of fully integrating social media into your business • Guides you through the exciting cultural changes and paradigm shifts

Twitter Troubles

Social Networking Editor — Sun, 11 Dec 2011 11:22:19 +0000

Approx. 240 words. A cute short poem inspired by the initial difficulties I had with the social networking site, "Twitter". This poem is aslo available for FREE at Smashwords.com. http://www.smashwords.com/books/view/3209

Kids and Credibility: An Empirical Examination of Youth, Digital Media Use, and Information Credibility (The John D. and Catherine T. … on Digital Media and Learning)

Social Networking Editor — Sun, 11 Dec 2011 11:00:23 +0000

How well do children navigate the ocean of information that is available online? The enormous variety of Web-based resources represents both opportunities and challenges for Internet-savvy kids, offering extraordinary potential for learning and social connection but little guidance on assessing the reliability of online information. This book reports on the first large-scale survey to examine children's online information-seeking strategies and their beliefs about the credibility of that information. This Web-based survey of 2,747 children, ages 11 to 18 (and their parents), confirms children's heavy reliance on the Internet. They are concerned about the credibility of online information, but 89 percent believe that "some" to "a lot" of it is believable; and, choosing among several options, they rate the Internet as the most believable information source for entertainment, commercial products, and schoolwork (more credible than books for papers or projects). Most have more faith information found on Wikipedia more than they say others should; and they consider an article on the Web site of Encyclopedia Britannica more believable than the identical article found on Wikipedia. Other findings show that children are appropriately skeptical of trusting strangers they meet online, but not skeptical enough about entertainment and health information found online. Older kids are more rigorous in their assessment of online information than younger ones; younger children are less analytical and more likely to be fooled.

The New Community Rules: Marketing on the Social Web

Social Networking Editor — Sun, 11 Dec 2011 10:22:41 +0000

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.The New Community Rules will help you:Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

Facebook Graph API Development with Flash

Social Networking Editor — Sun, 11 Dec 2011 10:18:47 +0000

This step-by-step book gives you an empty shell of an AS3 Facebook RIA, and guides you through writing the Facebook interaction code by means of fun examples, exercises, and code snippets.This beginner's guide focuses on getting you through all the major learning points in a smooth, logical order. You'll also see how to avoid some common pitfalls. If you are an AS3 developer who wants to create applications and games that integrate with Facebook – either on the Facebook website itself or off it, then this book is for you. Even if you have no previous experience with Facebook, databases, or server-side programming , you can count on this book.

The Young and the Digital: What the Migration to Social Network Sites, Games, and Anytime, Anywhere Media Means for Our Future

Social Networking Editor — Sun, 11 Dec 2011 09:27:24 +0000

In The Young and the Digital, S. Craig Watkins skillfully draws from more than 500 surveys and 350 in-depth interviews with young people, parents, and educators to understand how a digital lifestyle is affecting the ways youth learn, play, bond, and communicate. Timely and deeply relevant, the book covers the influence of MySpace and Facebook, the growing appetite for “anytime, anywhere” media and “fast entertainment,” how online “digital gates” reinforce race and class divisions, and how technology is transforming America’s classrooms. Watkins also debunks popular myths surrounding cyberpredators, Internet addiction, and social isolation. The result is a fascinating portrait, both celebratory and wary, about the coming of age of the first fully wired generation.

FanPage Ad Secrets: Learn how to get 1 Penny Clicks from Facebook Ads!

Social Networking Editor — Sun, 11 Dec 2011 09:21:21 +0000

Twitter for Business: Twitter for Friends: The Little Twitter Book You Should Not Tweet Without

Social Networking Editor — Sun, 11 Dec 2011 09:09:47 +0000

In Twitter for Business Twitter for Friends, I discuss benefits of social media as well as things to avoid. I also share ways that you can enjoy Twitter more, and make it more manageable.

The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

Social Networking Editor — Sun, 11 Dec 2011 08:22:35 +0000

One of the top social media thought leaders shares her secrets to expanding your business through relationshipsPeople have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Relationship marketing specialist Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more.If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you.Outlines how to become a significant "center of influence" for your customers and prospectsExplains the unspoken rules of online etiquette--and the common "turnoffs" that drive customers and potential partners awayDetails the unique cultures of Facebook, Twitter, and other popular online platformsShows exactly what to automate and delegate to build your social media persona, yet still retain the personal touchEven if you currently have zero presence online, this book will help you see measurable results in a short time.

Branded!: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series)

Social Networking Editor — Sun, 11 Dec 2011 08:04:08 +0000

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!: Provides a clear review of social media as well as the rapid changes in the development and use of mobility.Demonstrates why retailers cannot 'wait and see', and must move rapidlyShows how each company's social media and mobility initiatives are based on the individual personality of the company.Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data

From Lincoln to LinkedIn: The 55-Minute Guide to Social Communication

Social Networking Editor — Sun, 11 Dec 2011 07:36:12 +0000

From Lincoln to LinkedIn: The 55-Minute Guide to Social Communication: Or, why social media has [tweet] all to do with new technology and everything to do with the timeless principles of word of mouth.In this age of social media, we all know that the days of top-down, one-size-fits-all approaches to organisational communication are numbered. But what should replace it? Channelling the spirit of Abraham Lincoln, Mike Klein presents a short, compelling and highly actionable guide to understanding the tribal ties that connect people and the communication strategies that mobilise them to act for change. In so doing, he exposes the aggressive naivete of social media evangelists and explains how the true value of social communication lies not in the brainless adoption of new technologies, but in their strategic application as a force multiplier for the timeless principles of word of mouth."Might just change the way you look at social media." JOAO BAPTISTA - UNIVERSITY OF WARWICK"The best thing I've seen on how real people communicate with each other in real organisations." ROGER D'APRIX - ROI COMMUNICATION "A persuasive and practical call to action." LIZ GUTHRIDGE - CONNECT CONSULTING GROUP "Clear, cogent and deeply insightful." MAURY PEIPERL - PROFESSOR, IMD BUSINESS SCHOOL "A must-read for anyone involved in communicating strategy." DR GEORG KOLB - DIREKTZU ABOUT THE 55 MINUTE GUIDES: Far too many business books start with the false premise that offering meaningful insight requires exhaustive detail. They demand a huge investment from readers to wade through all the information provided and draw out what is relevant to them. In a rapidly changing, time-starved world, it's an approach that's getting wronger and wronger. What CEOs and other busy business people desperately need is high-level strategic insight delivered in quick, simple, easy-to-digest packages. Co-created by DAN GRAY and KEVIN KEOHANE, that's exactly what the 55-MINUTE GUIDES are designed to do. Instead of some 300-page pseudo-academic tome, they offer fresh perspectives and "must knows" on important topics that can be read from cover to cover in the course of a single morning's commute or a short plane ride. In short, they are the antidote to most business books. A QUICK READ, not a long slog. Focused on BIG IDEAS, not technical detail. Promoting JOINED-UP THINKING, not functional bias. Written to EMPOWER THE READER, not to make the author look clever. They're guided by the simple principle that INSIGHT GAINED PER MINUTE SPENT READING should be as high as possible. No fluff. No filler. No jargon. Just the things you REALLY need to know, written in plain English with clear and simple illustrations.

Analyzing Social Media Networks with NodeXL: Insights from a Connected World

Social Networking Editor — Sun, 11 Dec 2011 06:56:01 +0000

Businesses, entrepreneurs, individuals, and government agencies alike are looking to social network analysis (SNA) tools for insight into trends, connections, and fluctuations in social media. Microsoft's NodeXL is a free, open-source SNA plug-in for use with Excel. It provides instant graphical representation of relationships of complex networked data. But it goes further than other SNA tools -- NodeXL was developed by a multidisciplinary team of experts that bring together information studies, computer science, sociology, human-computer interaction, and over 20 years of visual analytic theory and information visualization into a simple tool anyone can use. This makes NodeXL of interest not only to end-users but also to researchers and students studying visual and network analytics and their application in the real world. In Analyzing Social Media Networks with NodeXL, members of the NodeXL development team up to provide readers with a thorough and practical guide for using the tool while also explaining the development behind each feature. Blending the theoretical with the practical, this book applies specific SNA instructions directly to NodeXL, but the theory behind the implementation can be applied to any SNA. To learn more about Analyzing Social Media Networks and NodeXL, visit the companion site at www.mkp.com/nodexl*Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA *Demonstrates how visual analytics research can be applied to SNA tools for the mass market *Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis

30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business

Social Networking Editor — Sun, 11 Dec 2011 06:43:15 +0000

BIG PRESENCE isn't just for BIG COMPANIES anymore! A social media marketing handbook for small business owners on the go Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profits—regardless of the size of your marketing budget or the time you have to devote to it. 30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of: Blogging and microblogging Social networking and bookmarking Audio and video E-books and webinars Direct and indirect marketing Brand and relationship building Word-of-mouth marketing Expanding your reach and establishing your position Integrating with traditional marketing Evaluating results By the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans--all in just 30 minutes a day.

Unlock the True Value of Social Networking: How to Grow Your business with LinkedIn

Social Networking Editor — Sun, 11 Dec 2011 06:16:09 +0000

Unlock the True Value of Social Networking: How to Grow Your business with LinkedInDon’t be just a connection collector!For directors, business owners, entrepreneurs, business development, sales and marketing people who want to:• Drive sales leads generation• Be seen as industry experts• Enhance business relationships online• Access online an industry support network • Increase the visibility of your business in Google LinkedIn is a business social networking tool (think of Facebook but solely aimed at business professionals only). This book is based on my experiences of using LinkedIn for business and in working with over 200 businesses via training workshops, seminars and one to one consultancy. It is ideal for those new to LinkedIn and for those wanting to get more out of it with step by step guides on how to:• Complete personal and company profiles to increase presence within LinkedIn and potentially Google too• Build additional database of contacts to regularly stay in contact with• Participate in groups and reach out to a much wider audience online within industries and locations • Reduce the need to cold call businesses via the introductions shared contact process • Promote themselves as industry experts by answering questions• Further extend the features of LinkedIn by adding applications like the Wordpress app to plug in blogs and the Tweets app to see from your connections who's on Twitter too. • Use many more useful features within LinkedIn. LinkedIn is very much aimed at businesses in the business to business world, we also cover how business to consumer type businesses can also benefit from this too as potentially an invaluable online resource tool for their business.

Social Bookmarking, including: Web Annotation, Evernote, Diigo, Webnotes, Google Sidewiki, Reframe It, Crocodoc, Stumbleupon, Bookmarksync, Delicious … Reddit, Google Bookmarks, Simpy, Sitebar

Social Networking Editor — Sun, 11 Dec 2011 05:44:04 +0000

Hephaestus Books represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Hephaestus Books continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge. This particular book contains chapters focused on Social bookmarking, and Web annotation. More info: Social bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them.

- Social Media – This Week in Social Media Presents “Beyond Play: Gaming in the Connected Age”

Social Networking Editor — Sun, 11 Dec 2011 05:05:47 +0000

This Week in Social Media is proud to present Robert Tercek’s speech from the Casual Connect Conference, entitled “Beyond Play: Gaming in the Connected Age.” As innovation, adaptability, and creativity become increasingly important, applied game theory moves beyond entertainment to open a huge market that will reward companies that are willing to engage an active audience. Robert shares his insights into the startling evolution of gamification. TIMECODES 00:00 Introduction 01:00 Topic for the day: Games Everywhere, and why Robert is a skeptic 02:28 Jeopardy Online; taking traditional games online and why some take off, some don’t 04:30 How games reflect our times 06:09 The most popular game in the world: CityVille 8:49 Where’s the game in CityVille? Giving gifts! 9:39 Zynga’s ‘spamming model’ 10:40 Social obligation and social gaming 12:00 Zynga’s symbiotic, but captive, relationship with Facebook 12:49 Gamification sucks! What are we talking about when we talk about gamification. 15:20 Gamification is the datamining business 15:44 Jane McGonigal’s Vision 17:00 Idealists vs. Realists 18:58 Pointification of Life and BF Skinner 21:30 Foursquare+Groupon+Zynga= Giant Habitrail 23:00 TaskRabbit 23:50 An appeal to game developers to do better 24:10 Convergent technology 25:10 Apple has enough cash to buy all the other mobile companies 26:30 The collapsing cycle of innovation 29:00 Augmented reality 32:30 The “One Ring” of social gaming= NFC 34:50 60% of what is purchased on …

The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery

Social Networking Editor — Sun, 11 Dec 2011 04:05:45 +0000

It's a fact that companies so far have only scratched the surface of what can be achieved with social media.Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward.In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team.In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you.In addition, learn through cases studies produced by the social leaders at these brands:ARM by Kerry McGuire Balanza – Director of Strategic MarketingAviva by Jan Gooding – Global Brand DirectorDell by Stuart Handley – Communications DirectorEvans Cycles by Will Lockie – Head of Social MediaGlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing ManagerKodak by Madlen Nicolaus – Social Media ManagerPhillips by Hans Notenboom – Global Director B2B OnlineSage by Cath Sheldon – Online PR SpecialistThere is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.

LinkedIn For Lawyers – A Step by Step Guide

Social Networking Editor — Sun, 11 Dec 2011 03:42:18 +0000

These days, the buzz is all about social media - LinkedIn, Twitter, Facebook, Google+, blogging - the list goes on and on. At the Zen & the Art of Legal Networking blog, Lindsay Griffiths has talked a lot about why she loves social media, and how it can be useful to lawyers and law firms. But she realized that not everyone would know how or where to start. To fill this need, she has written a how-to guide for LinkedIn, from the very basics of visiting the site and creating your profile, up through best practices for using groups and what applications you can get the most benefit from. Lindsay sees LinkedIn as the most useful social media platform for lawyers because it's considered to be the most professional - most law firm clients will be there, so lawyers should be too. Her tutorial will help you become a LinkedIn expert in no time.

Facebook Marketing: An Hour a Day

Social Networking Editor — Sun, 11 Dec 2011 03:31:11 +0000

Develop, implement, and measure a successful Facebook marketing campaignThe social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategyExplains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-inShows how to execute your strategy while incorporating all of Facebook's relevant featuresAddresses Facebook's pay-per-click platform, Facebook Connect, and morePacked with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

Social Media 101: Tactics and Tips to Develop Your Business Online

Social Networking Editor — Sun, 11 Dec 2011 02:23:48 +0000

100 ways to tap into social media for a more profitable businessIn Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media.You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers.Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketingLooks at social media and the wider online universe from a strictly business perspectiveIf you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.

The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

Social Networking Editor — Sun, 11 Dec 2011 02:04:35 +0000

“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them.” --Sheryl Sandberg, Chief Operating Officer, Facebook “...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.” --David Mather, President, Hoovers, Inc. The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the world’s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com’s partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today’s radically new era: The Facebook Era. Join the conversation--www.thefacebookera.com. Fan the book--www.facebook.com/thefacebookera. Right this minute, more than 1.5 million people are on Facebook. They’re interacting with friends--and talking about your brands. They’re learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, you’re closer to your customers than ever before. Read this book, and then go get them! Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge--helping you get ahead of the curve and ahead of the competition, too. Includes a practical 60-day action plan for positioning your company to win in the Facebook Era For companies of all sizes, in all industries--and business functions ranging from marketing to operations By Clara Shih, creator of Faceconnector, the first business application on Facebook Learn how to… Understand how social networking transforms our personal and professional relationshipsWhy social networking will have business impact comparable to the Internet Use online social networks to hypertarget your customersHone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevance Define and implement your optimal social networking brand strategyAsk the right questions, set the right goals and priorities, and execute on it Implement effective governance and complianceUnderstand and mitigate the risks of social networking/Web 2.0 initiatives

Now That Awakening (awakurious one) or how Miguel Ruiz, Eckhart Tolle, Adyashanti, Ramana Maharshi, and Nisargadatta Maharaj did away with me on Twitter; Part 1

Social Networking Editor — Sun, 11 Dec 2011 02:01:21 +0000

from the introduction:as i enter this 2nd year of being tweeting, i've just realized the 1st year as a whole was a living writing project in the now.at the time tweeting began, i had this notion of writing a book on nonduality as seen here and now but didn't know where to start.turns out the start was tweeting and the book was being written 140 characters at a time, being compiled in blog posts day by day.i can't say anything about the content except it's truthful to the moment it was written and i've never read anything like it. ;-)it's also true that the words were formed through reflections while reading 'nondual' literature and all the twitterers i follow.

The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

Social Networking Editor — Sun, 11 Dec 2011 01:57:44 +0000

Proven strategies for harnessing the power of social media to drive social changeMany books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this bookReveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal resultsFeatures original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyaltyLeverage the power of design thinking and psychological research with practical strategiesReveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United StatesThe Dragonfly Effect shows that you don't need money or power to inspire seismic change.

Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships

Social Networking Editor — Sun, 11 Dec 2011 01:05:41 +0000

In an online and social media world, measurement is the key to successIf you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all aroundLearn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferencesAuthor runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and AllstateDon't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.

Social Media in Healthcare: Connect, Communicate and Collaborate

Social Networking Editor — Sun, 11 Dec 2011 00:54:18 +0000

The growth of social networking has been dramatic, and the applications are quickly finding their way into healthcare organizations. Is your organization participating in the conversations? This new book provides an overview of the social media tools healthcare organizations are using to connect, communicate, and collaborate with their patients, physicians, staff, vendors, media, and the community at large. It describes the major social media applications and reviews their benefits, uses, limitations, risks, and costs. It also provides tips for creating a social media strategy based on your organization s specific needs and resources. Real-world examples illustrate how social media can improve the efficiency, effectiveness, and marketing of your healthcare organization.

Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution

Social Networking Editor — Sun, 11 Dec 2011 00:30:08 +0000

In this book, one of the world’s leading business consultants offers you a complete blueprint for igniting profitable, sustainable growth in your company. Monique Reece introduces the proven, start-to-finish “PRAISE” process that builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution as part of day-to-day operations… how to clarify your company’s purpose, value to customers, and most attractive opportunities… how to fix problems in sales and marketing that have persisted for decades, and finally measure the real value of marketing… how to combine the best traditional marketing techniques with the latest best practices for using social media… how to systematically and continually improve customer experience and lifetime value. Reece’s techniques have been proven with hundreds of companies over the past two decades – companies ranging from startups to intrapreneurial divisions of the world’s largest Fortune 500 firms. They work – and with her guidance, they will work for you, too.

Building Social Web Applications: Establishing Community at the Heart of Your Site

Social Networking Editor — Sat, 10 Dec 2011 22:48:26 +0000

Building a web application that attracts and retains regular visitors is tricky enough, but creating a social application that encourages visitors to interact with one another requires careful planning. This book provides practical solutions to the tough questions you'll face when building an effective community site -- one that makes visitors feel like they've found a new home on the Web. If your company is ready to take part in the social web, this book will help you get started. Whether you're creating a new site from scratch or reworking an existing site, Building Social Web Applications helps you choose the tools appropriate for your audience so you can build an infrastructure that will promote interaction and help the community coalesce. You'll also learn about business models for various social web applications, with examples of member-driven, customer-service-driven, and contributor-driven sites.Determine who will be drawn to your site, why they'll stay, and who they'll interact with Create visual design that clearly communicates how your site works Build the software you need versus plugging in one-size-fits-all, off-the-shelf apps Manage the identities of your visitors and determine how to support their interaction Monitor demand from the community to guide your choice of new functions Plan the launch of your site and get the message out

Eat Tweet: 1,020 Recipe Gems from the Twitter Community’s @cookbook

Social Networking Editor — Sat, 10 Dec 2011 20:58:17 +0000

The first-ever Twitter cookbook—filled with 1000 recipes for great eats and special tweats...The New York Times called tweeted recipes quite possibly the "first great recipe innovation in 200 years"—then crowned microblogger Maureen Evans the queen of the genre. This talented home cook has a knack for boiling down recipes to their essence: every single step and ingredient is condensed to Twitter's maximum of 140 characters or fewer, and not a single keystroke more. Eat Tweet—the first ever Twitter book of recipes—is like a shorthand sous-chef. Part of the fun lies in decoding the author's clever recipe tweets, each one a model of clarity and usefulness. But this one-stop compendium of curated recipes and food ideas is so much more. There are recipes from around the world, from Kashgar Noodles to Biscotti, as well as homey favorites like Garlic Chicken and Chocolate. In addition, Eat Tweet contains kitchen tips and techniques (also 140 characters max) and a lexicon for translating Twitterese cooking terms like s+p (salt and pepper) and tst (toasted). From Lemon Lentil Soup to Pumpkin Pie, it's like a shelf of cookbooks in one tasty volume.

FBML Essentials: Facebook Markup Language Fundamentals

Social Networking Editor — Sat, 10 Dec 2011 20:54:35 +0000

Do you have an idea for a Facebook application? With FBML Essentials, you'll learn how to build it quickly using the Facebook Markup Language (FBML) and other easy-to-use tools in the site's framework. If you can develop a website with HTML, writing a Facebook application with the help of this book will be a breeze. Of course, Facebook is not just another website. Any applications you write for it will have a potential audience of 16 million dedicated users. It's not just another social networking site, either. Under the surface, Facebook is pretty sophisticated, with a development toolkit that includes it's own modified version of HTML -- FBML -- to customize the look and feel of your Facebook applications. With FBML Essentials, you not only learn how to get started with this toolkit, you also get a complete reference on every FBML tag Facebook has ever written, with examples of how each tag works and advice on the best ways to use these tags in your code. This book includes:A walkthrough of a sample Facebook application Design rules for using images, CSS, JavaScript, and forms Specific chapters on tags -- authorization tags, logic tags, user/group tags, profile-specific tags, and more Messaging and alerts using FBML Creating forms with FBML Facebook navigation Notifications and requests Dynamic FBML attributes, including MockAJAX How to test your FBML code A chapter on FBJS, Facebook's version of JavaScript If you want to try your hand at writing a Facebook application, you have a willing audience, an easy-to-use toolkit, and the perfect guide to get you started. FBML Essentials will help you take your idea from conception to working application in no time.

The Step by Step Guide to Linkedin for Business

Social Networking Editor — Sat, 10 Dec 2011 19:42:58 +0000

What You’ll Discover in The Step by Step Guide to LinkedIn® for Business: • The benefits of having a LinkedIn Profile • How to create your free LinkedIn account • Setting up your LinkedIn profile • Understanding keyword benefits with a LinkedIn profile • Creating connections on LinkedIn • Beginning the conversation • Adding applications • Connecting through groups on LinkedIn • Regular LinkedIn activity recommendations • LinkedIn success checklist

From Start to Finish in the World of Twitter

Social Networking Editor — Sat, 10 Dec 2011 19:26:31 +0000

Twitter has become one of the most popular and revolutionary ways to stay in contact and updated with the people you care about most. Twitter can be used for personal use or business purposes. However, Tweeters are not using Twitter to it's full potential. 'From Start to Finish in the World of Twitter' is a book to help you make the most of Twitter, from creating a Twitter account to customization, the definition of Twitter, creating the perfect tweet and increasing followers. Created by Will Green of http://www.askwillonline.com, this book will show readers the potential Twitter really has through a clear, simple layout so that anyone can read, understand and perform the tasks in this book. Tweet away!

Socialnomics: How Social Media Transforms the Way We Live and Do Business

Social Networking Editor — Sat, 10 Dec 2011 18:48:40 +0000

Praise for Socialnomics"It's obvious that Erik Qualman's passion is social media."—Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch"People are hot for social media . . . Erik Qualman says it's about listening first, then selling."—Forbes"Erik Qualman has been doing his homework on the social media phenomenon."—The Huffington Post"This is a must-read for anyone trying to leverage the social graph rather than be squashed by it."—Steve Kaufer, CEO, TripAdvisor"You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy."—Chris Brogan, New York Times bestselling author of Trust Agents and Social Media 101"Qualman is to social media what Demming is to quality and Drucker to management."—Scott Galloway, Professor, Stern School of Business, NYUThe newly revised and updated guide to the social media revolution!Welcome to the world of Socialnomics—where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.

Social Media Marketing: The Next Generation of Business Engagement

Social Networking Editor — Sat, 10 Dec 2011 16:24:30 +0000

How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth.The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.”Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization.This book:Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social webDiscusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoptionConnects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration.Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.

Facebook Marketing Tips – Written From Real Experience With Companies

Social Networking Editor — Sat, 10 Dec 2011 15:58:25 +0000

What You Get==========50 Tips taken from real experience! Learn how to market your business on facebook.From The Author============In the last three years, I have been in charge of many ad campaigns and strategic moves on Facebook® for many companies. The HUGE benefit for you is that you don’t need to have a big advertising budget to spend on marketing with Facebook® because we’ve already done it for you!After all, when you do online marketing you need try different strategies until you find the right one; “until” is the scenario of injecting advertising budget “until” things go well. This is why I think that by using this book you can use our “spent budget” and learn from our experience. On top of that, my experience in the high tech world as a computer engineer surely brings valuable insights to this book, so If you really want to learn what do and how to do it on Facebook®, please open your mind.

The New Edge in Knowledge: How Knowledge Management Is Changing the Way We Do Business

Social Networking Editor — Sat, 10 Dec 2011 15:51:46 +0000

The best thinking and actions in the fast-moving arena of collaboration and knowledge managementThe New Edge in Knowledge captures the most practical and innovative practices to ensure organizations have the knowledge they need in the future and, more importantly, the ability to connect the dots and use knowledge to succeed today.Build or retrofit your organization for new ways of working and collaboration by using knowledge managementAdapt to today's most popular ways to collaborate such as social networkingOvercome organization silos, knowledge hoarding and "not invented here" resistanceTake advantage of emerging technologies and mobile devices to build networks and share knowledgeIdentify what can be learned from Facebook, Twitter, Google and Amazon to make firms and people smarter, stronger and fasterStraightforward and easy-to-follow, this is the resource you'll turn to again and again to get-and stay-in the know. Plus, the book is filled with real-world examples – the case studies and snapshots of how best practice companies are achieving success with knowledge management.Praise for The New Edge in Knowledge: How Knowledge Management is Changing the Way We Do Business“You may think you know knowledge management, but this is new—how knowledge initiatives can incorporate social media, mobile technologies, and learning, for example. This book integrates the new knowledge management with the best of the old, such as communities of practice and measurement. KM still matters, and this book tells you why.”—Thomas H. Davenport, President’s Distinguished Professor of IT and Management, Babson College"Over the last decade, knowledge management has emerged as a key success factor for the modern corporation, driven by tremendous advances in business analytics. This book studies the best practices in knowledge management and how leadership companies are applying them today."—Virginia M. Rometty, Senior Vice President and Group Executive Sales, Marketing and Strategy, IBM“APQC has been on the leading edge of knowledge management for almost two decades. O’Dell and Hubert have captured those best practices and created a road map to transform the way people work. Reap the benefits of their experience.”—C. Jackson Grayson, Chairman and Founder, APQC and co-author of If Only We Knew What We Know“The New Edge in Knowledge is a useful how-to manual that takes best practice sharing and organizational capability building to the next level: Web 2.0, social networking, mobility, and communities of practice. National and international examples show how companies can create strategic alignment and systematic management to transfer knowledge rapidly and effectively.”—Rosabeth Moss Kanter, Harvard Business School professor and author of SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good"What has made our KM program strong is sticking to the fundamentals-- that's exactly what this book outlines. It provides trusted advisor guidance on how any company or organization can take the concrete steps to create and implement a world class KM strategy."—Dan Ranta, Director of Knowledge Sharing, ConocoPhillips“Carla O'Dell and Cindy Hubert have written an amazingly down to earth, useful and practical book on knowledge management and its importance to modern business. Starting with the distinction between information and knowledge, they provide a viewpoint that leaves IT in the dust. Read it to prepare for tomorrow's world!”—A. Gary Shilling, President, A. Gary Shilling & Co., Inc.“A practical business approach to knowledge management, this book covers KM's value proposition for any organization, provides proven strategies and approaches to make it work, shares how to measure KM's impact, and illustrates high level knowledge sharing with wonderful case studies. Well done!”—Jane Dysart, Conference Chair, KMWorld & Partner, Dysart & Jones Associates“This book is a tour de force in the field of knowledge management. Read every single page and learn about best practices from the leading firms around the world. All of this and more from the company that leads the way in the field: APQC. I highly recommend it for your bookshelf.”—Dr. Nick Bontis, Director, Institute for Intellectual Capital Research“Food for thought from two of the pioneers. Carla O’Dell and Cindy Hubert have been in the trenches with many of the organizations that have succeeded in leveraging KM for business benefit. They recognized early the symbiotic relationship between knowledge flow and work flow and have guided practitioners in the quest to optimize and streamline both.”— Reid Smith, Enterprise Content Management Director, Marathon Oil Company“Carla O’Dell and Cindy Hubert take knowledge management from vague idea to strategic enabler. In so doing, they clear up the not only the whats, but the whys and the hows. This book establishes knowledge management as an organizational discipline. The authors offer a straightforward set of execution steps, coaching readers on how to launch their own knowledge management programs in a deliberate and rigorous way.”—Jill Dyché, Partner and Co-Founder, Baseline Consulting; Author of Customer Data Integration: Reaching a Single Version of the Truth“The authors and APQC have put together an excellent ‘how to’ manual for Knowledge Management (KM) that can benefit any organization, from those experienced in KM to those just starting. The authors have taken their years of experience and excellence in this field and written a masterful introduction and design manual that incorporates industry best-practices and alerts readers to the pitfalls they are likely to encounter. This book needs to be in the hands of every KM professional and corporate senior leader.”—Ralph Soule, a member of the US Navy

Social Networking for Authors-Untapped Possibilities for Wealth

Social Networking Editor — Sat, 10 Dec 2011 15:26:07 +0000

The traditional method of selling books is fading away, and the untapped wealth of social networking is growing, but many authors don't each touch this massive money making niche! Now you can sell more books than you ever thought possible. The easiest way to becoming a best-selling author is to follow the tips in this easy-to-read and eye-opening book. This book will teach you how to: - Earn money by selling books through social networking sites (Facebook, MySpace, Twitter , Technorati, Xanga, Squidoo, and dozens more). - Create a money making website for your book (without being a tech-guru). - Take advantage of free tools for authors that will skyrocket your book sales. - Connect with customers to convert one sale into three. - And much more... It's time to turn your book into a residual money making machine. This book pays for itself! By following the lessons learned in this book, you can drastically increase your book sales.

How to Bookmark for FREE TRAFFIC,How to Make Social Bookmarking Work for You

Social Networking Editor — Sat, 10 Dec 2011 14:58:51 +0000

The Social Media Strategist: Build a Successful Program from the Inside Out

Social Networking Editor — Sat, 10 Dec 2011 14:23:41 +0000

Build a powerful social media strategy to increase buzz—and the bottom line “Whether you’re Fortune 500 or a small business owner, if you’re looking for success in this field, you owe it to yourself to read this book.”—George G. Smith Jr., Social Strategist, PepsiCo “After working with hundreds of organizations in their efforts to adopt social technologies, I can safely say The Social Media Strategist is the best guide available. Christopher Barger elevates the social media conversation with an experienced pragmatic insider’s discussion about real adoption. This book should be on every corporate and agency practitioner’s shelf.”—Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone “This book is an absolute must-read for anyone seeking to better understand how to plug social media into their business from both a strategic and an operational standpoint, and should be required reading for communications and business management students around the world.”—Olivier A. Blanchard, author of Social Media ROI “The Social Media Strategist is refreshing because it has substance amidst a sea of social media superficiality. It will help you think strategically and realistically so you can act efficiently and creatively. If you’re serious about business and committed about leveraging social media, you need to read this book.”—Esteban Contreras, Social Media Marketing Manager, Samsung USA “Christopher offers a refreshing point of view as a seasoned practitioner and leader in the earliest days of the social media evolution. He describes the challenges of large-scale internal change and the rewards of integrating social media business planning, and he shares real-world examples of successful campaigns.”—Shauna Causey, Head of Social Media, Nordstrom About the Book: In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top. There is greater urgency than ever before to establish a vibrant social media program—and it all starts with a key strategist who can best organize and leverage all of the organization’s resources to cut through the bureaucracy and get real-time results. This is where The Social Media Strategist comes in. Before tackling specific social media programs, you first have to get your own organization—and everyone in it—on board with making social media a business strategy priority. Christopher Barger, the award-winning former social media director at General Motors and IBM’s former “blogger-in-chief,” describes all the challenges particular to getting a comprehensive social media program off the ground in a large firm. The Social Media Strategist teaches you how to: Manage internal office politics, from your legal team to the policy makers to the human resource department Present new ideas to lawyers and executives in a compelling, convincing way Teach your employees the guidelines and protocols they’ll need to represent your company Turn your organization into a true media outlet, publishing content that is generated by in-house employees and is truly engaging to an outside audience “Telling a company from the outside what it should do is one thing,” writes Barger. “Actually making it happen from the inside is quite another.” Here, he takes the bold step of starting where all successful endeavors begin: by planning well, by putting all the moving parts in the right place, by constructing a solid foundation. Consult The Social Media Strategist and build the best-suited social media infrastructure for your company. Then, and only then, can you begin to raise your profile, connect with customers, and increase your profits using the most powerful new business tool.

The Rocky Horror Twitter Show

Social Networking Editor — Sat, 10 Dec 2011 14:23:09 +0000

Social media is here to stay, and if you have products, services, or other business to promote it's important to gain the savvy to successfully negotiate Twitter, Facebook, and other networks. "The Rocky Horror Twitter Show" is a collection of observances and advice from a seasoned social media specialist who has spent the last decade assisting clients around the US boost their visibility through online marketing. While not a straightforward how-to manual for conquering the Internet, "Twitter Show" provides helpful insight into shaping your own social campaigns.

Social Media Marketing for Digital Photographers

Social Networking Editor — Sat, 10 Dec 2011 13:32:42 +0000

Teaching photographers how to use social media to grow their businesses --With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected marketing strategist shows you how to take advantage of social media to grow a profitable photography business. If you've been wondering which social media sites to use, how to use them, how often to use them, and more, this book is for you.Guides you through how to market your photography business on Twitter, Facebook, LinkedIn, Flickr, and other social media sitesShows you how to translate your use of social media into increased profitsHelps you answer such questions as "Which sites should I use?" and "How do I get started?"Provides invaluable insights from top photographers discussing their social media business success storiesWhether you're just starting a professional photography business or are a seasoned pro looking for good advice on using social media to promote yourself, Social Media Marketing for Digital Photographers is the book you need.

The New Pioneers: Sustainable business success through social innovation and social entrepreneurship

Social Networking Editor — Sat, 10 Dec 2011 11:51:24 +0000

New times create new needs – and new needs require new solutions. The New Pioneers is a practical guide for capitalists and idealists on how to navigate in the new economic world order.It is about the social megatrends that are shaping our lives in new ways and creating a new face of capitalism. And it is about the pioneers that are paving the way for the new business revolution: this century's generation of visionary leaders, social entrepreneurs and social intrapreneurs.'Hardcore business people are realising that they can increase their profits by incorporating social responsibility into their business, and heartcore idealists are realising that the use of market methods helps them meet their social goals successfully,' argues Tania Ellis.With a wide array of cases from all over the world Tania Ellis explains the key principles of sustainable business success. Read The New Pioneers to gain insight into the new rules that are paving the way for business unusual – for the benefit of humanity and the bottom line.Learn more about The New Pioneers and join the movement of sustainable businesses and social entrepreneurs at www.thenewpioneers.biz

Confronting the Challenges of Participatory Culture: Media Education for the 21st Century (The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning)

Social Networking Editor — Sat, 10 Dec 2011 10:32:14 +0000

Many teens today who use the Internet are actively involved in participatory cultures -- joining online communities (Facebook, message boards, game clans), producing creative work in new forms (digital sampling, modding, fan videomaking, fan fiction), working in teams to complete tasks and develop new knowledge (as in Wikipedia), and shaping the flow of media (as in blogging or podcasting). A growing body of scholarship suggests potential benefits of these activities, including opportunities for peer-to-peer learning, development of skills useful in the modern workplace, and a more empowered conception of citizenship. Some argue that young people pick up these key skills and competencies on their own by interacting with popular culture; but the problems of unequal access, lack of media transparency, and the breakdown of traditional forms of socialization and professional training suggest a role for policy and pedagogical intervention.This report aims to shift the conversation about the "digital divide" from questions about access to technology to questions about access to opportunities for involvement in participatory culture and how to provide all young people with the chance to develop the cultural competencies and social skills needed. Fostering these skills, the authors argue, requires a systemic approach to media education; schools, afterschool programs, and parents all have distinctive roles to play.The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning

Mastering Linkedin In 7 Days Or Less

Social Networking Editor — Sat, 10 Dec 2011 09:16:57 +0000

Did you join LinkedIn and maximizing it because you didn't know where to start? Or your profile is up and you wonder what LinkedIn can do for you? How are people really using it to find a job or grow their business? Mastering LinkedIn in 7 Days or Less gives you real-life success stories and day-by-day steps you can do in 15 minutes a day, so you're maximizing LinkedIn, even when you don't have a lot of time. It's written from a real person's perspective, so it's easy to read and do the 7 steps. If you're a salesperson, you'll learn proven strategies for finding clients. If you're looking for a job, you'll learn easy tips and techniques you can use right away. And you learn how to write your profile so that people find you. "Jan delivers the supreme 'Getting Started Quickly' with the minimum of effort plus all the insight and understanding so you feel like you really know what you are doing, because you simply do after working with her. Jan, I hope you make a million dollars! There's such a need for a book like this!" David Hoo, Vice President Marketing/Product Development

All is Social

Social Networking Editor — Sat, 10 Dec 2011 08:00:01 +0000

Social Thinking - a new approach to an age old marketing problemHow do you connect with people at the emotional level?For the last 50 years we've been making people laugh and cry. We've given them the California Raisins and the Pepsi Generation. We've given them meaning and social currency for tomorrow's conversation across offices and college campuses. But that was before the arrival of digital and the rise of the attention economy. That was before mobile, cable TV, Facebook and Youtube. We now exist in an era where marketing is no longer defined by media choices but by mindset choices. In All is Social, Graham Brown helps readers understand how to re-frame marketing on simple social truths in an approach called Social Thinking. By understanding the human Social Code we can reconnect brand stories with our human need for empathy, emotion and sharing.The Social CodeHachiko Exit, Shibuya Station, Tokyo. Outside of the busiest subway station in the world's busiest city stand four students neatly in a line staring at the screens of their mobile phones. It's a scene that could be repeated in any city, any culture, anywhere in the world. What makes the scene memorable, however, is the students are standing equidistant apart. Four strangers in a line acting but aware of each other's presence. This is our Social Code - the hidden hand that guides and shapes our behavior without us even being aware of it.In All is Social, author Graham Brown embarks on a global quest to uncover the Social Code and use the findings to help marketers navigate the changing modern media landscape. What he uncovers, however, isn't a new "4 Ps" but a challenge set out to marketers and media execs to reconnect marketing with these social truths. The Social Code is a force that shapes our behavior, identity and even how we see the world. The Social Code is more important than food and, on occasion, than life itself. Understanding how our Code works is key to brand success today. This isn't about buying media, clever ad campaigns or "getting onto Facebook" anymore, this is about developing a deeper understanding of our emotional core and what it is to be human.

Everywhere: Comprehensive Digital Business Strategy for the Social Media Era

Social Networking Editor — Sat, 10 Dec 2011 07:15:14 +0000

Put digital business strategy at the center of your businessWelcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage.Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value.Develop a comprehensive digital strategy for your organizationPut your online business strategy at the center of your customer's experience, and at the heart of everything you doLarry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategiesThe Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.

Social Networking for Beginners How to Use Facebook, Twitter, LinkedIn and More

Social Networking Editor — Sat, 10 Dec 2011 06:25:01 +0000

Written for both novice and intermediate Internet users, Social Networking for Beginners describes how the social Web sites work in clear, simple, non-technical language that anyone can understand. Intermediate users will find detailed tips and settings to make the most of Social Networking for personal or business needs.This book includes information on Facebook, Twitter, LinkedIn, YouTube, Flickr, and blogs. Complete how-to sections include:• Connecting - Build Your Network of Friends, Followers, and Fans• Socializing - Find and Start Groups on Facebook and LinkedIn• Photo and Profile – What Friends, Family, and Co-workers See• Privacy – Manage Your Settings for Safety and Privacy• Mobile Phone Commands – A Complete List for Twitter• Professional Networking – Put LinkedIn to Work for YouPLUS – Advanced tools for using multiple Social Networking SitesBob Cohen is an Internet Marketing and Training specialist who started his first Internet company in 1997. He teaches more than 60 classes a year on Computers, Internet Marketing, Social Networking, Blogging and Internet Privacy. With more than 30 years of high technology industry experience, Bob believes that people and businesses can take control of technology with the right training and help.

Billy Twitters and His Blue Whale Problem

Social Networking Editor — Sat, 10 Dec 2011 06:21:52 +0000

A blue whale is longer than thirty dogs lined up nose to tail. Its tongue weighs as much as four hundred cats. Blue whales make terrible pets....Just ask Billy Twitters.

Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)

Social Networking Editor — Sat, 10 Dec 2011 06:17:06 +0000

The only guide devoted exclusively to social media metricsWhether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:Why striving for more Twitter followers or Facebook friends than the competition is a failing strategyHow to leverage the time and effort you invest in social mediaHow to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wiredKnowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

Social Bookmarking: High-impact Strategies – What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors

Social Networking Editor — Sat, 10 Dec 2011 06:11:45 +0000

Social bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them.Descriptions may be added to these bookmarks in the form of metadata, so users may understand the content of the resource without first needing to download it for themselves. Such descriptions may be free text comments, votes in favour of or against its quality, or tags that collectively or collaboratively become a folksonomy. Folksonomy is also called social tagging,